Zihan Zhou


My Gold Tag

Desire is something that never ends. In consumer cultures, we don’t just buy products, we also want the illusion of their marketing. But when we get our purchases home, often we find these are empty promises. And even then, although we know we are frequently disappointed, we still go back and buy yet more things with the same expectations.

We are always shopping, removing the price tag, then wanting the next new shirt.

This golden tag itself, however, is an object to keep and treasure. Wear it many times; don’t snip it out and throw it away.

Wear this everlasting tag. Wear an always-new shirt.


Materials: Brass, gold, steel, diamond

Contact Zihan: z.h.zhou@outlook.comInstagram